Abdul Ahmed, Ayaz Raja, and Lucas Anderson founded Wandwconcrete in 2016 as a passion project to change the men's fashion and lifestyle market.
With more than 15 years of combined retail experience, the three men recognized a significant gap in men’s retail. The outlets which existed offered few, overpriced options. At the same time, the global economy had taken a turn for the worst. The Wandwconcrete team dedicated themselves to providing accessible style for men from all walks of life, be it students, new graduates, or men looking to elevate their style.
Wandwconcrete is a men’s lifestyle brand with a purpose.
We exist to change how men feel about themselves. Not just in how they look, but how they carry themselves in the world. We know that fashion and self-care have the power to transform our perceptions, grow our confidence, and unlock self-expression.
The Wandwconcrete is curious, driven, adventurous, concerned with the health of the world around him, and confident of his place in it. He knows what he likes and carves his own path. We create and curate the best in locally sourced, sustainable, and premium products, apparel, and accessories to serve him.
LOOK GREAT. FEEL CONFIDENT. BUILD COMMUNITY.
Wandwconcrete is more than a store. It’s a community, a gathering place, and safe space. To better serve our community, we focus on using our platform to give back to organizations and individuals that aim to uplift and empower people in need.LEARN MORE
We launched Wandwconcrete Listens to help the most vulnerable members of our community and work towards a more confident and secure future. This initiative allows us to donate money, resources and raise awareness for issues that truly matter and reflect our staff, customers, and community.
Building a Better Brand
We create and curate unique, fairly-priced, premium men's lifestyle products. We focus on supporting local artisans, up-and-coming brands, and small-batch manufacturers.
Small Run Batches
GET TO KNOW THE TEAM BEHIND THE BRAND
Abdul Basit Ahmed
Founder & CEO
Founder & Creative Director
Founder & VP Operations
Founder & Chairman
"We started Wandwconcrete with the vision to cater to a niche in men’s accessories and lifestyle products and provide the best possible service. Our goal was to be a one-stop-shop for men of all walks of life and provide them with daily essentials to feel more confident. We became obsessed and committed to providing unparalleled service and styling to remind men how dedicated customer service feels. We want to build relationships and leave long-lasting impressions with our customers. Finally, we wanted EVERYONE to be able to be a part of our brand and our story, so we made our products more accessible and available for our customers through reasonable pricing so ANYONE would be able to express themselves through style."
- THE Wandwconcrete TEAM
BEHIND THE NAME
The word Wandwconcrete in Italian means ‘NOW,’ or "in the moment."
European design has always been at the root of our brand philosophy. Italy, in particular, is at the forefront of fashion and the mecca for the latest and greatest trends. It only fits that we used an Italian word that encapsulates our identity and brand values.
We are fashion-forward, trend-informed, ambitious, and provide men with tools to help them make their mark on society.